This Search Atlas review highlights its innovative tools, featuring automated link building, topical dominance, an AI agent for SEO and Google Ads, and more, which we’ll explain in more detail.
While the extensive range of features may initially seem overwhelming, the platform prioritizes ease of use, which makes navigation and task execution a breeze for both new and seasoned marketers.
Users can purchase directly from the Search Atlas website, with different tiers of plans available. The focus of its pricing is its scalability, making it ideal for managing multiple projects and websites.
What is Search Atlas?
Search Atlas is an SEO and PPC suite that simplifies and automates keyword research, content optimization, competitor analysis, link building, and other tasks with innovative AI tools. Search Atlas is designed for brands, agencies, and content marketers, especially for scalability.
What are Search Atlas Pros and Cons?
The biggest wins are about the new tools, while the cons are about understanding these new tools.
Pros
- All-in-one, replacing multiple SEO tools
- New automation tools for SEO tasks
- User-friendly, minimal learning curve
Cons
- Large sites may need more AI quota
- New tools can be complex; onboarding available
- Past instabilities, but team expanded to fix issues
What are Search Atlas Key Features?
Although Search Atlas includes traditional SEO features like keyword research and backlink analysis, we’ll focus on its innovative offerings.
AI SEO Agent
Search Atlas’s AI core, OTTO SEO, is the industry’s first AI SEO agent that not only makes suggestions but also directly implements changes on your website and Google Business Profile.
It handles content creation, optimization, topical mapping, on-page and technical SEO, internal linking, and press releases, offering more comprehensive automation than competitors like Semrush and Ahrefs.
OTTO SEO includes unique features like dynamic indexing, which forces the immediate indexation of unindexed pages; we tested it, and it worked.
Based on our testing, OTTO SEO is Search Atlas’s trump card, unlike Semrush and Ahrefs, which focus mainly on writing assistance.
Automated Link Building
WILDFIRE is a tool in OTTO SEO that makes link-building easier with a 2:1 exchange network.
It automatically suggests relevant websites for backlink exchanges: for every two outbound links you provide, you receive one quality inbound link. Next to each suggestion, you can verify if the website’s topic matches yours and assess its domain strength.
This feature helps you save time and money when building links.
Outreach Tools
Search Atlas has outreach tools that help you connect with partners and editors for guest posting and link building.
These include customizable email templates and a centralized dashboard for managing pitches and follow-ups.
Integrated with Link Laboratory, the largest online published catalog, it provides numerous alternatives for outreach. It also offers HARO automation to find opportunities and generate pitches.
This setup is particularly advantageous for large-scale operations, as it streamlines outreach directly from the platform.
Content Optimization
Search Atlas has an AI content editor called Content Genius, kinda like Surfer and Frase. It integrates with ChatGPT and Claude AI, analyzes top-ranking pages to suggest outlines, and writes SEO-optimized content based on your keywords. It also suggests related NLP terms, including internal links, AI image generation, and Q&A features.
There are other content tools for planning and analysis, such as:
- Content Planner: Examine numerous keyword clusters, assessing the search volume for your chosen topics.
- Scholar: Use advanced metrics to assess any content’s relevance, structure, and depth concerning a particular keyword.
- Topical Maps: Create a comprehensive map of content topics linked to a specific keyword.
PPC Tools
Search Atlas offers standard PPC tools, like search volume, CPC for each keyword, variations, long-terms, and difficulty.
Its standout feature is the AI Agent called OTTO Google Ads, which takes care of Google Ads management, campaign setup, and optimization all on its own. It analyzes your website, selects ideal keywords, organizes ad groups, and generates personalized ad copy.
This is Search Atlas’s newest tool so far and, according to the team, uses machine learning to continuously optimize the ads to boost clicks and conversions, maximizing ROAS over time.
Domain Power
Domain Power (DP) is a proprietary metric in Search Atlas’s Site Explorer, assessing a site’s authority using organic traffic and ranking keywords.
Unlike Domain Authority (DA) and Domain Rating (DR), which can be artificially inflated by purchased backlinks, DP relies on performance data from Google Search Console (GSC), making it less susceptible to manipulation.
According to their Domain Power article, this unique approach provides a more accurate measure of a site’s true influence and competitiveness.
Topical Dominance
Search Atlas offers enterprise-level tools like Site Explorer for competitor analysis, examining traffic, backlinks, and metrics such as DA and DR.
It also includes Backlink Gap for discovering new link opportunities and Backlink Analyzer for evaluating backlink profiles.
Topical Dominance, a unique feature within Search Atlas’s Site Explorer, evaluates your site’s expertise on specific topics compared to competitors.
It offers insights into content strategy by analyzing competitors’ keyword usage, content focus, and topic coverage. This tool enables users to conduct detailed analyses, benchmark against competitors, and identify content gaps.
Thanks to these insights, you can adjust your content strategy effectively, enhancing SEO optimization and establishing authority in your targeted topics.
Local SEO Tools
The platform offers keyword research for specific cities, a local heatmap tracker, and location spoofing. The cool tool here is GBP Galactic, which automatically spots and fixes issues in your GBP.
The platform also automates GBP posts, review replies, and Q&A creation. Search Atlas’ citation builder costs $25 per citation for over 12 months, with discounts of up to 25% for multiple citations, enhancing local visibility cost-effectively.
Scalable Pricing
Search Atlas offers different price levels. We consider them moderate, yet cheaper than Ahrefs and Semrush. It offers tiered pricing:
- Starter Plan: $99/month for freelancers and small businesses.
- Growth Plan: $199/month for mid-size businesses and agencies.
- Pro Plan: $499/month for growing businesses and SEO agencies.
- Enterprise Plan: Custom quote for large-scale operations.
All plans come with at least one free activation of OTTO SEO and OTTO Google Ads, their AI agents.
The key advantage lies in its scalability, which is particularly appealing to professionals, brands, and agencies managing multiple websites. As more sites are added, the cost for each additional OTTO SEO activation can drop considerably, reducing from $99 to as low as $39 per site.
The platform offers a 7-day free trial with an email onboarding campaign to guide you in exploring its tools.
User Experience
One of Search Atlas’s biggest wins is its intuitive design and ease of use, being even praised by Gartner for these aspects.
It ranks above other SEO tools like Ahrefs, Semrush, and MarketMuse. According to Gartner, the straightforward interface eliminates complexity and lets them focus on achieving results.
Support and Training
Search Atlas is all about support and ease. They offer tutorial videos on YouTube, a helpful website explaining each tool, and personalized 1-on-1 onboarding calls. From our experience, their team is friendly and quick to respond.
What Sets Search Atlas Apart in Real-World Use?
Search Atlas features a case study page showcasing some success cases and examples of how just activating their AI agent led to results.
Some examples of their case studies include:
- B2B restaurant supplier: 390% more monthly organic traffic, 609 keywords ranking in the top 3, and 40% more organic keywords.
- Enterprise wellness brand: 120% more monthly organic traffic, 2,211 more organic keywords, and 1,182 more referring domains.
- Food supply e-commerce: $1,511 more monthly organic traffic, 1,474 more organic keywords, and 383% more keywords in the top 3 of the SERPs.
Verdict: Is Search Atlas the Right Tool for You?
Search Atlas is clearly attempting to disrupt the market by introducing more AI SEO tools alongside traditional features.
Your choice will depend on your goals. If you’re aiming to reduce manual effort and scale your operations or content, it could be a great fit. While these new tools might seem complex at first, onboarding sessions and tutorials are available to help you get started.
Overall: Would we recommend it? Yes. With a 7-day free trial available, it’s worth giving it a shot.
You’ll get to explore features that might become industry standards in the future, putting you ahead of the market.
